The oral hygiene aisle is built for teeth. Your breath problem isn't on your teeth.
Everything on that shelf is designed to work for the length of a TV ad — 30 seconds of freshness, and then it walks back into the room with you.
Nobody sells you a delivery format, because there's no margin in it. It's easier to sell you a stronger mint.
That's why you can be the most hygienic woman you know — brushing twice a day, oil pulling, scraping, rinsing, mints in every bag and every car door — and still catch someone taking half a step back.
It was never your hygiene. It was never your discipline. It was the form the product came in.